Story of Prasoon Joshi

Prasoon Joshi, a National Award winning lyricist, copywriter and screenwriter, was born on 16 September 1971 in Almora, Uttarakhand, India. Prasoon Joshi’s father was a PCS officer with the Civil Services of India, who was later promoted to the post of Additional Director of Uttarakhand’s Education Service, and Prasoon Joshi’s mother was a Political Science lecturer. Since both his parents were trained classical singers, Prasoon Joshi was exposed to Indian arts, music and culture from a very young age.

Prasoon Joshi was academically bright and talented. In fact, he began writing during his teenage years and published his first book, Main Aur Woh, at the age of 17. Prasoon Joshi completed his undergraduate and postgraduate studies in Physics and then decided to pursue an MBA from the Institute of Management Technology, Ghaziabad. It was during his MBA days that Prasoon Joshi’s love for culture and arts blossomed and he decided to pursue a career in advertising.

After completing his MBA, Prasoon Joshi embarked on an advertising career with Ogilvy and Mather in Delhi. In a span of 10 years, he rose to the position of an executive creative director, and in 2002, he became the executive vice president and national creative director of McCann-Erickson.

Prasoon Joshi’s passion for advertising pushed him to enhance his knowledge in his field. He worked day and night to come up with outstanding advertisements in newspapers and on the television. In fact, Prasoon Joshi has created award winning advertisements for Asian Paints, Cadbury, Close-up, Ponds and ING, to name a few.

At the age of 35, Prasoon Joshi became the regional creative director for South Asia and South East Asia, McCann-Erickson. And within a few months, he was once again promoted as the executive chairman of McCann Worldgroup India and regional creative director for Asia Pacific. And today, he is the chairman of McCann Worldgroup India.

To be successful in a career, one should be focussed and determined. Prasoon Joshi was certain about his goals and passion in life. Many people today are not focussed and keep switching jobs within a few years. Instead of facing challenges, many youngsters avoid difficulties and take the easy path, which is why success does not come to them.

Success only comes to those who are dedicated and determined to carve a bright future for themselves, and this is what Prasoon Joshi did from the very beginning. He did not lose his focus and worked hard in the field of advertising to reach his goals.

In the field of advertising, Prasoon Joshi has won over 200 national and international awards. In 2003, Prasoon Joshi won the Cannes Lion Award for his outstanding execution of the ‘Thanda Matlab Coca-Cola’ campaign, and in 2007, Media Magazine gave him the title of ‘No. 1 Creative Director in Asia Pacific’.

Apart from conquering the world of advertising, Prasoon Joshi gave a new meaning to Bollywood. He started writing songs for great Bollywood movies, including Hum Tum, Fanaa, Delhi 6 and Rang De Basanti. Also, he started writing dialogues and scripts for movies, some of which have won prestigious awards, including Taare Zameen Par and Chittagong.

In fact, the dialogues and screenplay for Bhaag Milka Bhaag, one of the most outstanding films today, have also been written by Prasoon Joshi. In the film industry, Prasoon Joshi won numerous awards, including the Filmfare Best Lyricist Award for ‘Chand Sifarish’ in Fanaa and the National Film Award for Best Lyrics in Taare Zameen Par. In 2012, he was presented with IRDS Film Award as the best lyricist for ‘Mauka’ in Aarakshan. And this year, he received the National Award for ‘Bolo Na’ in Chittagong.

Prasoon Joshi has won the hearts of millions in India and beyond with his outstanding advertisements, lyrics and screenplays. His dedication to his work has earned him many awards in a short period of time.

In 2010, Prasoon Joshi was part of the three-member Core Creative Advisory Committee for the opening and closing ceremonies for Commonwealth Games 2010, along with renowned screenwriter Shyam Benegal and lyricist Javed Akhtar.

At a young age, Prasoon Joshi accomplished great things, which some people can only dream of achieving in their lifetimes. Prasoon Joshi is an inspiration to many in India, and he has proved to the world that hard work never goes unnoticed and that its rewards are sweet

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Sanjeev Bikhchandani

We must have come across a lot of success stories of Indian entrepreneur and the inspirational story of Naukri.com founder Sanjeev Bikhchandani is one that will drive you a lot.

Sanjeev is the founder of Naukri.com – which is now an India’s Biggest Online Job Portal. Let’s find out how Sanjeev quit a secure MNC job and founded Naukri.com.

We are also going to talk about a company that has revolutionized the lives of millions of young people in India. He has also been awarded the Padma Shri in 2020.

How this Indian Entrepreneur got the idea of India’s Biggest Online Job Portal?

Who is Sanjeev Bikhchandani

He grew in a middle-class family. His mother was a homemaker and his father was a doctor at a government hospital.

When Sanjeev Bikhchandani was studying, he felt that he should do something big. He wanted to work for a while after finishing college and then do some big work. But what to do?

He had no idea about it. Sanjeev did a Bachelor of Arts (BA) with a specialization in Economics from St. Stephen’s College, Delhi. Sanjeev took a job as an Accounts Executive at Lintas in 1984 and worked for three years.

He left his job in 1987 and went to Ahmedabad to pursue his PGDM. In 1989, he completed his MBA from Indian Institute of Management Ahmedabad (IIM Ahmedabad).

Sanjeev got a job at GlaxoSmithKline as a product executive at a campus placement event in 1989. The company was then known as Hindustan Milkfood Manufacturers (HMM).

His job was going well. Even as he had a well-paying job, Sanjeev did not satisfy with his secure job. He wanted to do business.

One day after a year of work, Sanjeev Bikchandani quit his well-paying and secure job.

Expenses run from the wife’s salary

During the job he was getting  8,000 rupees a month. 8000 rupees a month was not less at all in 1990. He spoke to his wife Surabhi before leaving the job that “Now your salary will cover the cost of the house, because I am leaving my job and going to work.

At one time the house was run on his wife’s salary and then Sanjeev  started his business from a small room. Surabhi was also studying in Indian Institute of Management Ahmedabad (IIM Ahmedabad).

Entrepreneurial Journey

Sanjeev Bikchandani started work from his small room, for which he also paid rent to his father. In 1990, he set up two companies with a friend named Info Edge (India) and Indmark.

The main function of Infos was to conduct salary related surveys. Infos initially surveyed which companies pay MBAs and engineers how much at the entry level. They made such detailed reports and sold them to different companies.

The two separated in 1993 after working together for three years. Since earning in the early days was not enough to save, Sanjeev went to many institutions and gave coaching classes.

Out of these classes, he was able to earn around Rs.2000 per month so that he could meet his expenses.

Had to return to the room

After the two partners separated, Sanjeev Bikchandani had to return to the same room where he started his work. He reduced his expenses. To cover his expenses, he got a job as a consulting editor in a company. Here he spent about 4 years.

Came the idea of ​​naukari.com

It was October 1996. The IT Asia exhibition was underway in Delhi. Sanjeev got there. His eye fell on a stall where WWW was written. Sanjeev reached the stall and inquired that VSNL’s e-mail account was being sold.

When asked by Sanjeev, the seller said what is e-mail and how is it used. After this, he also did some browsing on the internet and showed how much information can be found on the internet from around the world.

Sanjeev Bikchandani had this opportunity to click this idea in his mind. Sanjeev asked the e-mail seller to create a website for him. The retailer said that since all the servers were in the US, it could not create a website for them.

It is said that when you desire something from your heart, the whole universe is busy bringing it to you.

Something similar happened with Sanjeev Bikhchandani. His older brother was a professor at a business school in the United States.

Sanjeev Bikhchandani immediately called him and said that he wanted to start a website that needed a server. The server rent was $ 25 a month at the time, which his brothers were now going to pay.

Launch of Naukari.com

In the mid-90s, the recession began. People were losing their jobs. Sanjeev Bikhchandani felt that this was the right time to launch. He created databases from several magazines and various newspapers.

In 1997, Sanjeev Bikhchandani launched Naukri.com with 1,000 ads which were picked from various classified ads and magazines. In fact, it was a database of recruitment consultants, resume, and jobs.

Earlier, all online platforms were targeting Indians living in the US. Naukri.com was the first portal of its kind, targeting only Indians in India. Sanjeev Bikhchandani did not spend anything for promotion.

Business funding

In the first year, Naukri.com did business for only Rs 2.5 lakh, while 80 per cent of the jobs were available for free.

It jumped straight to Rs.18 lakhs in the following year.  Therefore, people started calling Sanjeev Bikchandani for funds. But not willing to take funding, he felt the company was doing well even without funding.

But soon Sanjeev Bikhchandani felt that without funding it would not work. In 2000, he borrowed Rs 7.3 crore from ICICI Ventures and in return gave a 15% stake.

In 2004, the company lift as booked profits worth Rs. 8.4 crores and it earned Rs.45 crores from fresh ads.

He was nominated as a finalist for “Ernst and Young – Entrepreneur of the Year” award in 2005.

Became India’s first Dotcom Company

In 2006, Naukri.com became India’s first Dotcom Company to get marked on the Bombay Stock Exchange (BSE) & National Stock Exchange (NSE). Today, Infos is valued at over Rs 85,760 crore.

Info Edge also owns some of the popular websites like Brijj.com, Jeevansathi.com, Naukrigulf.com, 99acres.com, Shiksha.com, Quadrangle and Firstnaukri.com as well.

Not only that, the company has also invested in many other big companies like Vacation Labs, Zomato, Upliftment and PolicyBazaar etc.

Launched first Mobile App

In 2012, Naukri.com launched their first Mobile App for Smartphone users- iPhone, Blackberry, and Android devices. Due to this, more than half of visitor’s inflow now happened through Mobile Apps and Mobile websites.

And today, Naukri.com controls almost 70% of the online job market traffic share. The company has a massive database of more than 37 Million registered job seekers.

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data science

Data Science : Is it the next big thing?

Data Science is an emerging field in the IT sector. The demand for highly skilled data professionals is always on high. Data Science job was Glassdoor’s best job in America in 2016 and 2017. Being on the brighter side lots of youngsters wishes to have a career in Data Science and lots of IT professionals wish to upgrade their learning and desire for better opportunities. Data science is a multifaceted career based on structured and unstructured data. It is in demand in companies from all domains – from finance, marketing to retail and FMCG. According to a report shared by the U.S. Bureau of Labour Statistics, Data Science expertise will drive a 27.9 per cent rise in employment in the field by 2026. Today, not only there is a huge demand, but there is also a noticeable shortage of qualified data scientists. Data Science is one of the most in-demand jobs in India for 2021. After the United States, India is the second-largest hub for Data Analyst.

An advanced degree in data science would be an intelligent move for the aspirants seeking a career in this exciting field.Here is a list of 11 data science careers, which are shaping our world and future:

• Data scientist
Data scientists analyze structured and unstructured data to find meaningful information. They enable organizations to make informed decisions. It ultimately leads to resource optimization. They use advanced analytical tools for their job, which goes beyond statistics modeling. An advanced data science course would be an asset for a person pursuing data science as a career. The IU International University of Applied Sciences course – Master of Science Degree in Data Science – offers a program designed to impart skills and a solid foundation.

• Data engineer
Data engineers are primarily responsible for developing and maintaining the data infrastructure. They make the data readable and accessible to data scientists. A course – Advanced Data Science Certificate Program – offered by Rotman School of Management
(UoT) equips the aspirant with the required complex technical skills needed for the job.

• Data architect
A data architect is responsible for creating the enterprise data management framework. In simple terms, they visualize and develop the blueprint of the complete framework that the data engineers build. This framework specifies the processes to handle data collection, storage, and maintenance. This special skill requires a good hold of the subject and exposure, which can be better acquired with
a course Data Science and Analytics for Business offered by Shiv Nadar University.

• Business intelligence developer
The business intelligence developers are responsible for developing strategies for better decisionmaking. They make the required information available in a simple form right on time. For this purpose, they use tools or build analytic applications. Business intelligence developers are one of the most sought-after job roles in data science. The Advanced Data Science Certificate Program by the Rotman School of Management (UoT) helps you acquire deep knowledge of software development, analytical skills, and creativity required for
this profession.

• Machine learning engineer
A machine learning engineer builds data pipelines and machine learning infrastructure so that it can deliver software solutions.
Deep knowledge of the field is mandatory while pursuing this career. A Master of Science Degree in Data Science course offered by IU International University of Applied Sciences helps learn the nuances of data science.

Data analyst
Data analysts interpret data and turn it into information that can improve a business, thus affecting business decisions. They gather information from various sources and interpret patterns and trends. The Master of Science Degree in Data Science by the IU International University of Applied Sciences is a promising program for this career choice.

Machine learning scientist
Machine learning scientists are responsible for new research to solve business problems. They create new algorithms in labs. Machine learning scientist is a highly skilled and futuristic job role, which requires an advanced course in data science.

Enterprise architect
An enterprise architect understands how to innovate and come up with business design ideas. They are involved in overseeing each vertical of the company and exploring new areas to be covered. Enterprise Architects are macro-coordinators of a company.

Business analyst
A business analyst conducts research and looks into the company’s operations to bring more efficiency. The Data Science and Analytics for Business course offered by Shiv Nadar University helps you gain knowledge to become a business analyst.

Database administrator
Database administrators are responsible for maintaining and storing the data of an organization. They ensure fast access of required data by authentic authorities. Additionally, they keep the data safe and work with cybersecurity experts.

Statistician
Statisticians analyse and interpret data using mathematical models to solve real-world problems. They work in various fields; however, a specialization would make a statistician much more job ready for a particular sector. If you are interested in data science, there are many ways to master this field. One such way is to pursue a master’s degree in data science, which is available in many universities. Another is to upskill yourself by enrolling in an Advanced Data Science Certification course.
Happy Learning !!!

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Stream Selection after 10th class: Most important step towards our career

I remember the day I passed my 10th standard, my vision of my career path was very clear and strong. I was one of those kids who live their lives like a dream, I believed in the dreamy world. My career path was also very clear – to join Indian Army. My father was an army officer and the influence Army had on me was immense. I was clear with my career goal but my friends were confused. Our board results were out and they haven’t even started thinking about career or stream  yet, I thought how were they supposed to choose a stream that’s going to be there with them for 2  years, and a career that may stay with all of us for the rest of our life?

This task seems daunting but before making the decision we must know our options.  CBSE offers 3 stream options which determine the subjects you will study in your class 11th and  12th and the career options you would ultimately have in the future.

The 3 streams in class 11 CBSE are: 

    • Science
    • Commerce
    • Arts/Humanities

Let’s look at each of them in detail. 

SCIENCE : 

The science stream has two sub-branches, divided based on the third subject you study:

    • Medical – Physics, Chemistry, Biology, English, Optional Subject
    • Non-Medical – Physics, Chemistry, Maths, English, Optional Subject

Physics and Chemistry are common to both the branches and the primary difference lies in whether  you opt for Mathematics (PCM) or Biology (PCB). However, students sometimes go with a 
combination of the two (PCMB), choosing to study Mathematics in place of the optional subject.

A PCMB combination has its own pros and cons, and it is a decision you should take only after careful consideration. For the students of Science stream, there are no dearth of career options. One  major advantage that Science students have over non science students is that they eligible for almost all Science as well as non-Science options. A privilege that is not feasible for commerce and 
humanities students.

1. Medicine

In the medical field, you have many options in the healthcare, pharmaceutical, and biotechnology  industries. It is one of the most popular fields. And the students can opt for the best course after 12 science.  If you are Physics, Chemistry, and Biology (PCB) student, I have listed courses below.

Courses after 12th Science (PCB) :  

  • Bachelor of Medicine and Bachelor of Surgery(MBBS)
  • Bachelor of Dental  Surgery
  • Bachelor of Pharmacy
  • Bachelor of Medical Lab Technology
  • Tech/ BE in Biotechnology
  • Veterinary Science and Animal Husbandry
  • Sc in Agriculture and Environment Science
  • Sc Home Science or Forensic Science
  • Occupational Therapy or Physiotherapy
  • BAMS – Ayurveda
  • BUMS – Unani
  • BHMS – Homeopathy

Bachelor of Science in Nursing If you have Biology and Mathematics (bio-math) combination of subjects then you can also choose from the other options. And the students who have the slightest interest in medical courses and pursue them  for professional courses can select different options.

Opportunities for Bio-Math (PCBM) Students Other than Basic Science

Courses

    • Biomedical Engineering
    • Architecture
    • Pilot Training
    • Computer Application
    • Cognitive Neuroscience and Artificial Intelligence
    • Robotics 
    • Nanotechnology
    • Healthcare Data Mining
  1. 2. Engineering

The engineering field offers plenty of career options after the 12th science. After medicine, engineering is  one of the most sought-after courses students choose. Below is the list of career options you can choose.

Career Options After 12th Science Engineering

Course

    • Bachelor’s Degree in Mechanical Engineering
    • Bachelor’s Degree in Computer Engineering
    • Bachelor’s Degree in Electrical Engineering
    • Tech Civil Engineering
    • Tech in Aeronautical Engineering
    • Bachelor’s Degree in Chemical Engineering
    • After Mechanical Engineering – One Year Graduate Marine (GME) course.
    • Bachelor of Technology In Instrumentation Engineering
    • Bachelor of Technology In Automobile Engineering
    • Bachelor of Technology In Petroleum Engineering

COMMERCE : 

Commerce is a stream that students generally have the least idea about since its three main subjects  are new to most students.

The following are the subjects you are required to study: Accountancy, Business Studies, Economics,  English, Mathematics (or optional subject)

Accountancy as subject covers concepts related to the managing of the income and finances of a  business or an individual. You study topics like transactions, expenditure, cash books, memos, trial  balance, trading, profit, etc. and learn how to make a balance sheet.

On the other hand, as part of Business Studies, you study about the types of businesses and  organizations, differences between private and public sector companies, models of business,  business finance, international trade, etc. For Economics, you study about Indian economic  development, statistical tools, demand and supply, government budget and economy, etc. 

For the fifth subject, the board gives a choice between Mathematics and other elective subjects.  Thus, if you are not very comfortable with maths, you can choose not to study it.

The optional subjects available with the Commerce stream are:

Informatics Practices, Physical Education, Computer Science, Multimedia and  Web Technology, Entrepreneurship, Legal Studies, Psychology and Fine Arts.

If you choose to take advantage of the opportunities in commerce available to you, here are some of  the job profiles you can look at:

    • Chartered Accountants
    • Chartered Financial Analyst
    • Company Secretary
    • Loans executive
    • Human Resource manager
    • Certified Financial Planner
    • Economist
    • Investment Banker
    • Venture capitalist
    • Agriculture Economics
    • Accounting
    • Banking
    • CWA
    • Economics
    • Mathematics and Statistics
    • Stock Broking

HUMANITIES :  

Humanities as a domain have been widely misunderstood and disregarded in the past, but as we  complete the second decade of the 21st century, things are changing fast. Not considered as a stream for academically weak students anymore, more and more students are looking to opt humanities for the wide range of subject and career options it provides.

Humanities is a very broad domain that covers areas related to the human society, relationships, culture and systems. These fields help you gain a deeper understanding of how the world and society around us work and how human society, laws and norms have evolved over time. From the  study of how people interact in group settings to the study of the legal rights of citizens, everything  comes under the purview of humanities.

Students who are aware and curious to learn about world affairs, social issues, historical events and  society are the ideal fit to explore humanities as their stream in class 11th and 12th.

Below is a sample list of some future choices to explore following studies in Humanities. This list is  not exhaustive but it provides a solid idea of what fellow graduates have gone on to do and what  potential careers a degree can offer.

Some options are more directly associated with specific areas  of Humanities than others.

▪ Actor

▪ Author 

▪ Brand Strategist

▪ Children’s Rights Activist

▪ Cultural Program Director Diplomat

 Diplomat

▪ Entrepreneur

▪ Event Planner

▪ Historian

▪ Journalist

▪ Lawyer

▪ Market Analyst

▪ Marketing Director

▪ Media Correspondent

▪ Non-Profit Organization Director

▪ Public Relations Representative

▪ Publisher

▪ Psychologist

▪ Retail Strategist

▪ Song Writer

▪ Speech Writer

As you begin the process of choosing your stream for class 11th, start first by learning as much as you  can about each stream. Use the information above as a starting point, but go beyond and read the course structure and look at the books for each subject to gain a better understanding of what you will study. Talk to family, friends, take counselling if needed. If you’re still confused feel free to take  the help of career counsellors to guide you.

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5 creative career options to explore

Creativity is the act of turning new and imaginative ideas into reality. It’s the critical thinking skill that allows you to “think outside the box” to come up with original solutions to problems. We often think of creativity as limited to the arts, but it is a necessary element in all areas of life.

When we talk or discuss about creative career option, we are convinced that creative career options are not stable and mostly won’t provide a strong future, but that’s not really true if you have done your proper research and explored enough options.

    • Interior Designer

Qualifications required: Bachelor’s or Master’s in Interior Designing

Imagine stepping into a room and letting your creativity flow out in all the directions. If you are someone who loves experimenting with creativity when it comes to decoration or presentation, interior designing can be your way to go. With the concept of themed houses and modular rooms, this career is in very high demand and fortunately, the best quality you can have for this career is creativity.

    • Advertising & Marketing

Qualifications required: A degree in creative writing, Fine Art or a language

Being a music writer is a not-so-exploited area when it comes to career. Let’s take a moment to think about it, approximately 24,000 songs are released every day globally, and you are wasting your bestwritten lyrics on those isolated diary pages. Making a career in this field can be a little tricky in the beginning but if you are truly talented, it won’t take much time.

    • Music Lyricist

Advertising & Marketing Qualifications Required: MBA in marketing, or a degree in Fine Arts

The main concept in the world of advertisement is attraction and attraction come from creativity. You can really put your creative mind into used to create attraction over a particular product or brand. Moreover, there is minimum risk in this path because of the huge demand in this career, but that doesn’t mean competition is less here. In fact, the more the demand, the more is the competition.

    • Writer

Qualifications Required: A degree in English or Creative Writing

Now when it comes to writing, let’s shift our focus from writing books to the other vast options available out there. Be it content writing or scriptwriting, writers are needed everywhere, and it is the best option for creative people who love to pen down their thoughts. You can express yourself, make yourself heard and deliver your opinion to others to make it count and also, the best part, get paid for it.

    • Event Management

Qualifications required: A Bachelor’s or Diploma in Events Management

People who are creative and a perfectionist in every aspect of their life must consider event management as a career option as it is in high demand, pays really well, and you can have maximum independence in working and experiment a lot. Although, you need to have a few other qualities to survive in the competitive market, like proper communications, team management, patience and experience.

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